Everything serious B2B founders ask
before working with us

Dechcept is a B2B performance marketing agency that specialises exclusively in manufacturing and industrial businesses. We build structured, ROI-driven marketing systems — not one-off campaigns — for companies with annual revenues between ₹50 Cr and ₹500 Cr that are ready to treat marketing as a measurable growth engine.

If you're a founder, MD, or decision-maker in manufacturing, packaging, chemicals, machinery, textiles, logistics, or industrial products — and you're frustrated by unpredictable leads, unclear ROI, or agencies that don't understand your business — Dechcept was built specifically for you.

Three structural differences separate us from general-purpose agencies:

• Manufacturing-only niche. We don't serve DTC brands, restaurants, or real estate. 100% of our work is B2B manufacturing and industrial. This depth of sector expertise means we understand long sales cycles, technical buyers, industrial pricing, and procurement decision-making — things most agencies never learn.
• Systems, not campaigns. Most agencies run isolated campaigns. We build integrated demand-generation systems through our proprietary SMORT framework — connecting strategy, market positioning, optimised funnels, revenue tracking, and technology into one unified growth engine.
• Revenue accountability. We tie every marketing activity to business outcomes — qualified leads, cost per inquiry, pipeline value, revenue attributed. You won't receive a report full of impressions and engagement. You'll see how marketing is affecting your actual business.

SMORT is Dechcept's proprietary execution model — developed over 8 years of working specifically with B2B manufacturers. It stands for Strategy, Market Positioning, Optimised Funnels, Revenue Tracking, and Technology Integration.

It matters because most manufacturing businesses have these five elements operating in isolation — their website is disconnected from their ads, their ads are disconnected from their CRM, and nobody tracks what actually converted to revenue. SMORT connects all five into a single, coherent performance architecture.

The result: your marketing moves from being a cost centre with unclear returns to a measurable business system that generates predictable qualified inquiries month after month.

Our service architecture is designed as an integrated system, not a menu of individual services. We work across:

• Performance marketing — Meta Ads, Google Ads, and LinkedIn campaigns built around B2B lead quality, not vanity metrics
• B2B content marketing & LinkedIn positioning — authority-building content that creates trust before your sales team makes the first call
• Conversion-focused website engineering — websites built specifically for how B2B decision-makers evaluate suppliers
• Photo & video production — brand films, product documentation, and short-form content for industrial buyers
• SEO for manufacturing — long-term organic visibility for the search terms your buyers actually use
• CRM integration & lead attribution — connecting every marketing touchpoint to your sales pipeline

We work exclusively with B2B manufacturing and industrial businesses. This is a deliberate strategic choice, not a limitation. Our 8 years of sector-specific experience means we understand the nuances of industrial marketing that generalist agencies never grasp — long decision cycles, multi-stakeholder procurement, technical product communication, channel-level marketing, and export market positioning.

Industries we serve include: machinery and equipment, chemicals and specialty materials, packaging and printing, textiles and garments, construction materials, industrial tools, logistics and supply chain, and technology solutions for manufacturers.

Across our manufacturing client base, structured outcomes have included:

• 2x–4x growth in qualified B2B inquiries within 6–9 months of full system deployment
• 30–60% reduction in cost per qualified lead compared to previous unstructured campaigns
• Measurable pipeline contribution — marketing-attributed revenue tracked through CRM integration
• Improved negotiation position — brands with higher digital authority consistently win deals at better margins

These are system-level outcomes, not one-campaign spikes. The compounding effect builds month over month as the system matures.

This is the most important question to answer honestly, because unrealistic timelines are exactly why agencies lose client trust.

B2B marketing for manufacturers has a longer lead time than consumer marketing — because B2B sales cycles are longer (typically 60–150 days from inquiry to contract), and because building genuine market authority takes consistent execution, not shortcuts.

A realistic SMORT framework timeline looks like this:

• Month 1–2: System audit, strategy build, infrastructure setup — performance marketing, website, CRM, content architecture. This is foundation work. You won't see leads yet. You will see direction and clarity.
• Month 3–4: Campaigns live, content publishing, first data. Early signals — reach, engagement, first qualified inquiries.
• Month 5–7: System optimised from real data. Qualified inquiry volume begins to grow meaningfully.
• Month 7–9: Pipeline contribution measurable. ROI calculation possible against full investment.

We measure marketing performance the way a CFO would — in business outcomes, not platform metrics. The metrics we track and report include:

• Cost per qualified lead (CPQL) — not cost per click, not cost per form fill, but cost per genuinely qualified B2B inquiry from your target buyer profile
• Lead-to-conversation rate — how many leads become actual sales conversations
• Pipeline value attributed to marketing — connected to your CRM so every deal traces back to its marketing source
• Revenue influenced by marketing — the ultimate accountability metric
• Sales cycle changes — has consistent marketing shortened the time from first contact to close?

Impressions and engagement are tracked as leading indicators — not as deliverables. If you're paying for an agency that can't tell you their contribution to your actual revenue, you're paying for activity, not results.

No agency that understands B2B marketing will make honest guarantees on specific lead volumes — because results depend on factors that involve your team as well as ours: your product quality, pricing competitiveness, sales conversion process, response speed, and market conditions.

What we do commit to:

• A fully documented system built to your specific market and ICP
• Complete transparency — you see every metric, every rupee spent, every result, every month
• Active optimisation — if something isn't working, we identify it within weeks, not months, and fix it
• Performance accountability — our business model is built on long-term partnerships, not one-year contracts that collect retainers regardless of performance

Our deepest performance track record is in sectors with complex B2B sales cycles and technical buyer decision-making:

• Industrial machinery & equipment — helping manufacturers build digital authority that shortens the sales cycle for high-value capital purchases
• Textiles & garments (B2B) — positioning fabric and yarn suppliers to win volume business from domestic and export buyers
• Packaging & printing — generating qualified inquiries from FMCG, pharma, and retail brands looking for reliable supply partners
• Chemicals & specialty materials — building online credibility for companies selling to industries where trust and compliance are primary buying criteria
• Logistics & supply chain — demand generation for B2B logistics service providers targeting manufacturing companies

If your industry isn't listed, book a Clarity Call — if there is a relevant case base, we will share it before the call ends.

We do not publish a standard rate card — because every engagement is scoped to your specific business size, channels, markets, and goals. A ₹60 Cr machinery manufacturer targeting domestic distributors requires a different scope than a ₹250 Cr packaging company building an export pipeline.

What we can tell you clearly:

• Our ideal clients are businesses that are already investing ₹12 lakh or more per year in marketing and looking to structure that investment for measurable returns
• Our engagements are structured as ongoing partnerships, not project-based retainers — because building a demand system requires consistent execution across 6–12 months minimum
• The right question isn't "how much does Dechcept cost?" — it's "what is the cost of not having a structured marketing system for another 12 months?" That answer is usually larger than our engagement fee

Exact pricing is discussed during the Clarity Call after we understand your current situation, goals, and what the right scope of work actually is.

We are more expensive than general-purpose digital agencies. That is deliberate, and here is the honest reason why:

• Sector specialisation has a price. 8 years of exclusive focus on B2B manufacturing means our team understands your buyers, your sales cycles, and your market better than any generalist agency can — regardless of their size or portfolio.
• System-building costs more than campaign management. Building a SMORT-based demand architecture — with CRM integration, attribution tracking, and cross-channel coordination — requires more senior strategic work than running a monthly ad budget.
• We work with fewer clients. We maintain a limited client base intentionally so that every engagement receives senior attention. That constraint is reflected in pricing.

The right comparison is not Dechcept vs a cheaper agency. It is: the cost of a structured, accountable system vs the cost of continuing to spend ₹15–25 lakh/year with unclear returns.

Our standard engagements begin with a 6-month commitment. This is not a commercial convenience — it is the minimum time needed to build, launch, and meaningfully optimise a B2B marketing system for an industrial business.

If at any point during the engagement you feel we are not delivering value, we ask for a direct conversation — not a cancellation. In almost every case where performance concerns arise, there is either a gap in expectation-setting or an execution element that can be addressed.

Our onboarding is structured around building the right foundation before any campaign or content goes live. The process typically runs over the first 3–4 weeks:

• Week 1 — Immersion: Deep-dive sessions with your team to understand your product, customers, competitors, current marketing activity, sales process, and business goals. We audit your existing digital assets, ad accounts, website, and CRM setup.
• Week 2 — Strategy build: We develop your SMORT architecture — including ICP definition, messaging framework, channel strategy, funnel design, and KPI targets. This is presented and aligned with you before any execution begins.
• Week 3–4 — Infrastructure setup: We build or reconfigure the technical foundations — landing pages, tracking, CRM integration, ad account structures, content calendar. Everything is set up on your accounts and assets.

Campaigns and content launch from Month 2 onwards, once the foundation is correctly set.

We're designed to minimise the operational burden on your team. After the initial onboarding phase, the ongoing time commitment from your side typically involves:

• Monthly strategy review — 60 minutes: We present performance data, insights, and the next month's plan. You approve direction.
• Content inputs — 1–2 hours per month: For content that requires your voice or technical expertise (e.g. LinkedIn thought leadership), we'll need brief inputs or interview time. We do the writing; you review and approve.
• Sales pipeline updates — as needed: To track marketing-to-revenue attribution accurately, we need periodic visibility into your CRM or inquiry pipeline.

Reporting is structured at three levels:

• Live dashboard (always-on): You have permanent access to a real-time performance dashboard showing spend, leads, CPQL, pipeline contribution, and channel-level data. No waiting for a monthly report to understand where things stand.
• Monthly performance review: A structured presentation covering what happened, what it means, what we're doing next, and what decisions require your input.
• Quarterly business review: A deeper strategic review covering cumulative results, market positioning progress, what's working at the system level, and how the next quarter's strategy evolves from what we've learned.

Every report is built around business metrics — qualified leads, pipeline value, revenue attribution — not platform-level vanity numbers.

Our ideal client is a B2B manufacturing or industrial business with the following profile:

• Annual revenue between ₹50 Cr and ₹500 Cr
• A founder, MD, or senior decision-maker who is directly involved in growth decisions
• Existing marketing spend of ₹12 lakh or more per year that isn't producing clear ROI
• A sales team or sales process that can handle an increased volume of qualified inquiries
• Commitment to a minimum 6–12 month engagement — understanding that systems take time to mature
• Willingness to share business data (sales pipeline, revenue targets, current conversion rates) so we can report on real outcomes

Beyond the profile, the most important factor is mindset: the best results come from clients who treat marketing as a business investment with expected returns — not a cost to minimise.

Yes. We'd rather be honest about fit upfront than waste your time and money. We typically won't be the right partner if:

• You're looking for quick leads in month 1 — our system takes 3–4 months to begin producing meaningful qualified inquiry volume
• Your business is pre-revenue or at very early stage — our model requires an existing product, existing customers, and a sales process to optimise
• You need a low-cost execution agency — we are a premium, strategy-led partner, not a managed services provider
• You're in B2C, retail, real estate, hospitality, or any non-manufacturing sector — our expertise doesn't transfer, and we won't pretend otherwise
• You want full creative control without strategic oversight — our model requires collaboration on strategy, not just execution of briefs

This is the single most common thing we hear — and it is almost always a diagnosis problem, not a marketing problem.

When we audit previous campaigns from manufacturers who "tried digital and it didn't work," we consistently find the same root causes:

• Campaigns were run by general-purpose agencies with no B2B manufacturing context — targeting the wrong audiences, with the wrong message, on the wrong channels
• The website wasn't built for B2B decision-makers — it looked good but didn't convert industrial buyers
• There was no attribution tracking — so "it didn't work" was based on gut feeling, not data
• Expectations were set for consumer marketing timelines (weeks) not B2B timelines (months)

Digital marketing works for manufacturing — when it's done by people who actually understand how industrial buyers think, decide, and procure. That's the only difference between what you experienced before and what we do.

Referral-driven businesses have two problems that marketing solves — they just don't always see it until growth stalls.

• Referrals don't scale. You can't double your referral volume. You can double your qualified inbound pipeline.
• Your buyers Google you before they call. When a referral goes to check you out, what do they find? A weak digital presence erodes the trust that the referral built. Strong digital authority amplifies referral conversion.

We're not asking you to replace referrals. We're asking: what happens when you add a second, scalable demand channel that works while you sleep?

This is a legitimate concern — and one we've specifically designed our model to address. Most agency relationships fail because they create operational dependency: the client has to brief, review, approve, and chase at every stage.

Our model is built on the opposite principle. We take strategic ownership of your marketing — we come to you with recommendations, not questions. The monthly touchpoint is about reviewing results and approving direction, not project-managing execution.

The realistic time investment after onboarding is 2–3 hours per month from your side. If that's still too much given your current priorities, the honest answer might be that the timing isn't right — and we'd rather tell you that than sell you an engagement you can't engage with properly.

Yes. We share relevant case studies during the Clarity Call — matched to your industry and business type. Our evidence includes:

• Before/after qualified lead volume comparisons across 6–12 month engagements
• CPQL improvements across multiple manufacturing sectors
• Pipeline contribution data connected to CRM records
• LinkedIn authority growth and its correlation with inbound inquiry quality

We are headquartered in Surat, but we operate nationally. Our active client base includes manufacturers across Gujarat, Maharashtra, Rajasthan, Punjab, Madhya Pradesh, and Karnataka.

Digital marketing and content strategy are inherently location-agnostic — we manage campaigns, produce content, build systems, and report results entirely remotely for clients outside Surat with no reduction in quality or responsiveness. For clients where in-person engagement adds value (particularly during onboarding or video production), we travel.

Being based in Surat is actually a structural advantage — it places us at the centre of one of India's most concentrated industrial ecosystems, with direct market intelligence from textiles, diamonds, chemicals, engineering, and logistics sectors.

Anand Singh is the founder and Director of Dechcept — a marketing professional with over 10 years of experience in digital growth strategy and B2B performance marketing. Anand has worked closely with industrial brands across multiple sectors and has built the SMORT framework from direct, hands-on experience with the specific challenges of Indian manufacturing marketing.

Beyond Dechcept, Anand is the founder of Surat's largest startup community — 9,000+ members — reflecting a broader commitment to building knowledge-driven, system-thinking businesses. His LinkedIn content regularly covers B2B marketing, founder psychology, and data-driven business decisions — and is read by thousands of manufacturing founders and business owners across India.

Anand remains strategically involved in all active client relationships, with personal oversight of the accounts that form the core of our client base.

We understand why this question exists — the agency market in India has given B2B founders many reasons to be guarded. Our answer is structural, not rhetorical:

• You own everything. Every account, every asset, every lead, every data point — it is yours from day one. We operate on your infrastructure, never ours.
• No vanity reporting. We commit in writing to report on business metrics — qualified leads, pipeline value, revenue attribution — not on reach and impressions. If we're not producing business outcomes, you will see it in the numbers before we say anything.
• Our model punishes short-term thinking. We grow as a business only when our clients grow — because our reputation, our referrals, and our case studies all depend on measurable client outcomes. There is no financial incentive for us to keep a client that isn't benefiting.
• Proactive honesty. If a strategy isn't working, we say so — and bring an alternative before you ask. If we believe the timing isn't right for your engagement, we'll tell you in the Clarity Call, not after you've signed.

We operate with a strict confidentiality framework across all client engagements:

• All client data, business metrics, sales pipeline information, and strategic plans are covered under our standard NDA — signed at the beginning of every engagement
• We do not share client-specific revenue data, lead volumes, or business strategies in any public content without explicit written permission
• When we publish case studies, clients have full approval rights over what is disclosed — including the option for complete anonymisation
• Our team operates on a need-to-know basis for sensitive commercial information

We build long-term partnerships — and the foundation of a long-term partnership is the confidence that your strategic information is treated with the same care you give it.