If you treat your customers poorly, you’re on a fast track to brand disaster.

● More than half of Indians have decided against making a planned purchase because of a bad customer service experience.

● If you make it too difficult for someone to do business with you, almost three-quarters of those people are likely to find another brand.

1) Suspicious Behaviour

If your business participates in shady dealings or you’re suspected of such behaviour, it won’t be long before you have a tarnished reputation. In turn, you’ll lose brand control.

What can you do if you find yourself in a brand crisis like these?

● Clean up your public relations mess

● Admit the mistake and make it right

● Use empathy

● Be prepared

● Develop a customer service plan

● Respond quickly and show concern

2) Your Locations Have Mixed Marketing Messages

A lot of thought went into the verbiage and images. The message is clever and clear, and most of all, it will impact sales across all your channels. The new marketing materials need to be placed in all your locations.

What to do about it:

Rely on a Brand Marketing Center that includes reporting software that shows if local marketers downloaded or ordered the latest marketing materials. This way, you can keep track of who has taken the time to comply with your latest materials and who hasn’t.

3) Your Email Inbox is Overloaded with Requests

So your email inbox is full. But if it’s full of requests from distributed marketers or franchisees, you could have a problem. The same is true for your productivity levels. When you’re responding to requests for marketing materials, it’s taking away from the time you could be spending on more important tasks. Not only do you have to respond to email requests, but you may also have to hunt for the items they’re requesting.

What to do about it:

The benefits of an online portal where authorized users can find your latest brand marketing information and resources.This software provides cloud-based access in an instant and all but eliminates your need to respond to email requests.

Regain Brand Control with Brand Management Tools

Dechcept provides brand management tools that are engineered to order for your business. We’ll build your website & digital marketing appearance specifically based on your brand’s needs. Let’s work together to develop a solution that complies with your current systems. We’ll ask you the important questions that will help us create a customised, scalable brand management system for your Organization