Are Trends important?

“It’s Trending!!” - Have heard this many times. Right?   

Trends in advertising industry often gives us a catch to connect smoothly with our audience. They provide us with the essence of staying on cutting-edge of the media.  

But are trends important? Every time? 

Good to go when your brand has ability to adapt and innovate. It means staying relevant, capturing attention, and connecting with your audience in the language they understand.  

Trends should enhance, not overshadow!  

And thus; blindly following every time just doesn’t make sense. It may lead to loss of connection and merely just a post on digital medias. In a fast-paced digital world, evolving alongside trends is synonymous with survival. But blindly just following them with not knowing the audience, resonance with brand will make it force-full.  

Here's a Pro Tip:
Determine the relevancy of trend with Future Proofing; understanding the direction of the trend and forecasting how it will impact the brand.  

How to identify one? 

Instagram, speaks volume. The trend is just a search away here.  

Look for patterns in consumer behaviour, emerging technologies, and cultural shifts.  

Social media, industry reports, and keeping an ear to the ground can be your radar.  

For example, if you see (↗) on any music or video on Instagram; it’s trending.  

How to build a brand identity with trend?  

Take a cue from successful trend implementers. The humorous and relatable short-form videos not only showcase products but weave a story that connects with audiences on a personal level.  

For example, study Netflix’s page, creating trending content on social media, including memes and reels using trending audio, to increase the reach of their content. One way they do this is by staying up-to-date with the latest trends and leveraging them in their content.  

Concluding, it is important to follow one; but not every time. You can consult creative brand management agencies and let them strategize.