Job Overview

We are looking for a results-driven SEO Executive to join our digital marketing team. The ideal candidate will be responsible for improving the organic search performance of client websites through technical SEO, on-page and off-page optimization, keyword strategy, and content alignment. This role requires a deep understanding of SEO tools, Google algorithms, and data analysis to drive traffic, improve rankings, and generate qualified leads.

Key Responsibilities

SEO Strategy & Implementation

• Develop and execute SEO strategies tailored to different clients and industries.
• Identify technical issues and provide SEO-friendly website recommendations.

On-Page SEO

• Optimize meta tags, headers, content, internal linking, and page structure.
• Conduct on-page audits and ensure proper keyword integration.
• Improve page speed, mobile usability, and core web vitals.

Off-Page SEO

• Build high-quality backlinks through guest posting, outreach, and other white-hat techniques.
• Analyze link profiles and implement link-building strategies.

Keyword Research

• Perform keyword analysis to identify content opportunities.
• Use tools like Google Keyword Planner, Ahrefs, or SEMrush to drive targeting strategy.

Content Coordination

• Work closely with content writers to create SEO-optimized blog posts, landing pages, and web copy.
• Ensure content matches search intent and ranking goals.

Tracking & Reporting

• Monitor performance using tools like Google Analytics, Search Console, and SEO software.
• Prepare weekly/monthly reports with keyword rankings, traffic growth, and improvement suggestions.

Competitor & Market Research

• Analyze competitors’ websites, content strategies, and backlink profiles.
• Stay updated on search engine algorithm changes and industry trends.

Job Requirements

• Bachelor’s degree in Marketing, IT, or a related field.
• 1–3 years of hands-on SEO experience, preferably in an agency environment.
• Proven track record of ranking websites on Google SERPs.
• Familiarity with CMS platforms like WordPress, Shopify.

Required Skills

• Strong Knowledge of On-Page, Off-Page & Technical SEO
• Experience with SEO Tools: Google Search Console, SEMrush, Ahrefs, Screaming Frog, Ubersuggest
• Keyword Research & Competitor Analysis
• Basic HTML/CSS Understanding
• Strong Analytical & Reporting Skills
• Content Optimization & Collaboration Skills
• Work Management & Project Prioritization