Job Overview

We are seeking a highly skilled and result-driven Ads Expert to join our dynamic marketing agency. The ideal candidate will be responsible for creating, managing, and optimizing digital advertising campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and more. You will work closely with creative and strategy teams to ensure ad campaigns align with client goals, deliver strong ROI, and drive measurable growth.

Key Responsibilities

Campaign Planning & Strategy

• Develop advertising strategies based on client goals, target audiences, and budgets.
• Create and present media plans and performance projections to clients and internal teams.

Campaign Setup & Management

• Launch and manage ad campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other platforms.
• Set up conversion tracking, audience targeting, and retargeting strategies.
• Monitor daily campaign performance and adjust bids, budgets, and creatives as needed.

Performance Optimization

• Analyze metrics such as CTR, CPC, CPA, ROAS, and conversion rates to optimize performance.
• Conduct A/B testing of creatives, copies, landing pages, and audiences.
• Use data-driven insights to improve ad relevance and audience engagement.

Reporting & Insights

• Generate weekly and monthly performance reports with key takeaways.
• Provide clear, actionable recommendations to improve future campaigns.
• Communicate campaign results and strategy updates to clients and team members.

Collaboration & Innovation

• Coordinate with designers, content writers, and developers to deliver effective ad creatives and landing pages.
• Stay updated on digital marketing trends, platform updates, and best practices.

Job Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• 1+ years of hands-on experience managing paid campaigns (Google Ads, Meta Ads, etc.).
• Proven track record of managing budgets and achieving positive ROI.
• Certification in Google Ads or Meta Blueprint is a plus.
• Strong understanding of digital marketing funnels, audience segmentation, and media buying.
• Ability to handle multiple client accounts and meet deadlines under pressure.
  
  

Required Skills

Technical Skills

• Google Ads Manager, Facebook Business Manager, LinkedIn Ads, Google Tag Manager
• Conversion tracking setup, Google Analytics, and Pixel configuration
• A/B Testing, Remarketing, UTM tracking

Analytical Skills

• Data interpretation and reporting
• ROI & performance analysis
• Campaign diagnostics and improvement

Communication & Collaboration

• Clear client communication and reporting
• Brief interpretation and strategy translation
• Team coordination with design/content/SEO teams

Creative & Strategic Thinking

• Ad copywriting basics
• Creative testing and analysis
• Funnel strategy understanding